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This web site has the following on the web site, "Dermatologists Recommended Moisturizer for Eczema, Sensitive Skin and Dry Skin." We saw that the web site also said " Why choose Our Moisturizer over the other zillion out there? We provide the solution to many of the moisturizer problems that people daily face." It also said " Healthiest Choice for your Skin. Vitamins A, B, C, D, E and K plus Ceramides. 300 Softer, Smoother Skin. 30 Second shower application lasts well over 24 hours. Natural to the skin as an oil, however no oily residue! Dermatologist Tested and Recommended. What do our customers think?." The header had moisturizer as the highest ranking optimized keyword. It is followed by skin moisturizers, dry skin, and anti aging skin products which isn't as ranked as highly as moisturizer. The next words jesprit.com uses is oil moisturizer. natural moisturizer was included and will not be seen by web crawlers.